Rémi Nadeau June 18, 2012
Original French Text: http://tvanouvelles.ca/lcn/infos/national/archives/2012/06/20120618-045957.html
Tuition raise advertisement goes unused
In their current ad campaign in support of tuition raises, the Quebec government had invested $49,000 into an ad shoot. In the end however, the ad was never used.
Last week, the Journal de Québec revealed that Charest and his government have channeled $866,000 into current ad campaigns in support of tuition raises.
In order to produce the public announcement, (intended for television and online viewers), the government spent $49,000 for one day of shooting, which took place on June 2nd.
A studio production company, hired by the government, engaged a full team of workers, and all required production equipment to execute the project.